Table 1 Ranking of the stimuli in the questionnaire (valence, arousal, dominance)

5

N

W

Lack of mother’s care for her infant’s teeth causes tooth decay.

1 (1–2)

8 (5–9)

8 (7–9)

N

13

N

W

Neglecting care of your child’s teeth leads to serious complications.

1 (1–3)

7 (5–9)

8 (6–9)

N

7

N

W

Untreated tooth can also endanger your child’s life.

2 (1–3)

7 (5–9)

8 (6–9)

N

15

N

W

Caries hurt children.

2 (1–3)

7 (3–8)

7 (5–9)

N

17

N

W

Poor dentition requires anesthesia.

2 (1–5)

6 (3.5–8)

8 (5–9)

N

9

N

W

By neglecting regular care at the dentist, you expose your child to an unpleasant treatment.

3 (2–5)

6 (3–8)

7 (7–9)

N

3

N

W

Sleeping with a bottle increases the risk of tooth decay.

3 (2–7)

4 (2–7)

9 (7–9)

N

19

N

W

Mother may be a source of bacteria supporting tooth decay in a child.

4 (2–7)

5 (3–7)

7 (5–9)

N

20

P

I

By avoiding kissing baby on the lips, you reduce the risk of transmission of bacteria that cause tooth decay.

6 (3–9)

3 (1–6)

8 (6–9)

P

1

N

I

We do not offer sweetened drinks to children.

7 (4–9)

3 (2–5)

9 (7–9)

P

16

P

I

Preventive examination takes place twice a year.

8 (5–9)

2 (1–5)

9 (8–9)

P

4

P

I

A visit to a dentist can be painless.

8 (5.5–9)

2 (1–5)

7 (6.5–9)

P

11

N

I

Regular dental examinations allow the dentist to detect dental caries in time and treatment is painless.

8 (6–9)

2 (1–4)

9 (8–9)

P

14

P

I

We clean our child’s teeth twice a day.

8 (7–9)

2 (1–3)

9 (7–9)

P

2

P

I

Parents must assist their child with care for their teeth till the child is six.

9 (7–9)

2 (1–4)

9 (7–9)

P

6

P

I

At the age of 1 year, child eats from his/her own saucer and with his/her own cutlery.

9 (7.5–9)

2 (1–4)

8 (6.5–9)

P

18

P

I

Regular care protects your child’s teeth.

9 (8–9)

1 (1–3)

9 (8–9)

P

8

P

I

Drinking pure water reduces the risk of tooth decay in children.

9 (8–9)

1 (1–2)

9 (8–9)

P

12

P

I

Parents are the ultimate model for children.

9 (8–9)

1 (1–2)

9 (8–9)

P

10

P

I

Regular care protects your child’s teeth.

9 (8–9)

1 (1–2)

9 (8–9)

P